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Is this YOUR Journey with Digital Marketing? – take the QUIZ

Check your own journey & timeline against this one. If you’re keeping score, give yourself a point for every one of these that has happened to you. “Our website is old, we need to ‘freshen it up’ with a new look.” The new look is attractive, but the site doesn’t do or say much.Whoever put the … Continue reading Is this YOUR Journey with Digital Marketing? – take the QUIZ

Is This YOUR Journey with Digital Marketing? – Insights after the quiz

If you took the quiz from my last article, and woefully nodded yes to several of the questions, there are several process things that can help you correct your course. If you’ve freshened up the look of your website, good for you. If your goal was only to let your customer know who you were … Continue reading Is This YOUR Journey with Digital Marketing? – Insights after the quiz

Part 2: Separating Hype from Reality — Exploring #IIoT Real-World Applications

By Brian Oulton and Shane Filer This article is Part 2 of a previous article, published April 15, 2019, which was titled “The Industrial Internet of Things... IIoT or I(D)IoT?” In the first article, we picked a bit of fun at the current IIOT buzzword craze, but also explored to see what was reality and what … Continue reading Part 2: Separating Hype from Reality — Exploring #IIoT Real-World Applications

New Product Sales Training

Replacing "death by Powerpoint" accelerated new product sales THE REQUEST – (To the Application Engineer or Product Manager) I hear what sounds like, “We’re launching a new product and sales needs a pound of training… would you please go put together some product training? It’s an important new product, and we want sales to “take off”, … Continue reading New Product Sales Training