Reduced Training Time by 300% / Sales cycle by 30%, Win rate by 50%


  • Find a way to quickly and effectively deliver sales training globally
  • Depart from traditional “death by PowerPoint” training


Created 22 live and pre-recorded sales training videos filmed on-site in factories and in simulated customer meetings that focused on how to identify opportunities, how to create customer interest, and how to handle first objections. Sales tools, live exercises, and a specific call-to-action accompanied each. Local management assisted with follow-through, evaluation, and coaching.


  • Met the objectives for quick and effective
  • Sales accelerated faster for new products
  • Drove consistent selling behavior
  • Kept the attention of sales